You spread the
word about your business through advertising. Why do some
advertisements work while others don’t? The way you advertise
determines the success of your product sales. There are different
kinds of online
advertising you could use today such as text ads, banner ads,
streaming videos, audio, etc. In order to get good results from your
investments on advertising, you have to design them well and put in
some extra effort.
Here are a few
guidelines you could follow to make your
advertising promotions more effective:
1. Place your
advertisements on pages with suitable web content
2. Make your ads
so that they are specifically related to a particular product or
service
3. Place ads
during those days on which there is more traffic on your website
4. Test your web
pages to make sure that your ad directly links to the specified
product or service you have highlighted on your ads.
5. Position your
ads in the right places. Your ads should be placed at
high-visibility areas in the webpage, more preferably on top than at
the bottom of the webpage.
6. Animated ads
tend to grab more attention than static ones. Your graphics should
attract your visitor’s curiosity without being complicated.
7. Graphic ads
should not be too large, as it will take forever to download. This
is testing your visitors’ patience and they may just leave your site
since they do not want to waste their time searching for their
product.
8. Positive words
such as guarantee, special, new, loyal, dependable, sale, etc. are
keywords that attract customers to read your ads.
9. You have to
learn to stay away from certain colors and patterns. Use a
dominating background color such as yellow, which would catch the
eye of your reader. Advertisements with dark colored backgrounds and
lines, stripes or floral designs should be avoided since they would
strain the eyes of your reader.
10. For your ad
text you could use colors that are subtler since you want your
readers to read and remember your message. You could however
highlight key words in your message with yellow or neon.
11. Your fonts
should be simple. Sans serif fonts are the most commonly used fonts.
You should try to limit the variety of fonts used to two or three
different ones on the same web page. Too many variations in font
tend to distract the reader. Do not drive away your customers with
very large fonts and loud colors.
12. Lesser number
of words used on your text speaks more of your product. Make sure to
keep your message short and precise.
Just a few more
bonus tips : -
• Add testimonials
• Mention about
your experience or how long your business has been online, etc. in a
very few words
